Pricing and packaging assumptions
Proposed tiers, value metric options, included limits, discount logic, migration rules, and the pricing hypothesis behind the offer.
Pricing research
Pricing Research Tool
Use a pricing research tool to inspect willingness to pay, buyer value signals, competitor pricing, packaging assumptions, discount pressure, and pricing research gaps before setting the price.
Built for scenario planning, not certainty. Every output should be reviewed against real evidence before an operating decision.
Scenario tape / illustrative
Pricing research for a package and value metric decision
R1
Target segmentValue metric questioned
R2
Sales notesObjection pattern appears
R3
CompetitorsAnchor price reframes
Dominant question
Will buyers pay?
Research gap
Willingness to pay
Next test
Price proof
Input
Pricing notes, segments, competitors
Engine
Buyer, competitor, and package evidence review
Output
Pricing gaps and research plan
What to bring
Bring pricing assumptions before they become a public offer.
A pricing research tool is most useful when B2B and SaaS teams have early price ideas, segment notes, competitor anchors, sales objections, or interview evidence that needs to be organized into clear research questions.
Customer and sales evidence
Interview notes, win-loss feedback, renewal objections, support themes, buyer language, and the moments when price becomes a blocker.
Competitive pricing context
Competitor pricing pages, alternative tools, procurement norms, price anchors, bundle comparisons, and switching-cost assumptions.
Where it earns its keep
Turn pricing uncertainty into research questions.
Pricing research is not just choosing a number. It is finding what buyers believe they are paying for, what alternatives anchor the decision, and which evidence is still missing.
Willingness to pay01
See which value signal needs proof.
Map buyer language, pain intensity, budget context, and willingness to pay evidence into questions your team can validate before price is locked.
Packaging research02
Test whether the tier logic makes sense.
Inspect value metric options, tier boundaries, usage limits, and upgrade moments that may confuse or weaken the offer.
Competitive anchor03
Find where competitor pricing changes the frame.
Compare buyer alternatives, discount expectations, bundle assumptions, and switching stories before the price page does the selling.
Pricing research needs evidence before precision.
MiroFish turns pricing notes, competitor pricing context, customer evidence, and packaging assumptions into an inspectable map of buyer questions and validation gaps.
Stage 1
Ground the scenario
Upload source material and define the decision, event, or message you want to test.
Stage 2
Build the actor graph
Map the people, groups, incentives, constraints, and memory that shape the reaction.
Stage 3
Run reaction rounds
Let the simulated actors respond over multiple rounds so the second-order path appears.
Stage 4
Question the report
Review the trajectory, risks, weak assumptions, and what evidence would change the conclusion.
What the report should answer
The report should make the next pricing test obvious.
- Which buyer segment has the clearest willingness to pay evidence
- Which pricing assumption depends on weak or missing proof
- Which competitor anchor can distort perceived value
- Which package boundary or value metric may confuse buyers
- Which research question should be answered before setting price
Boundary conditions
Not a perfect-price calculator.
- Not guaranteed revenue, churn, or conversion prediction
- Not a replacement for interviews, conjoint studies, Van Westendorp surveys, or live experiments
- Not live competitor monitoring unless current pricing sources are provided
- Not useful when the target segment or pricing hypothesis is undefined
Why MiroFish
Pricing research needs buyer evidence, not generic advice.
Generic AI can summarize a pricing memo. MiroFish helps teams inspect the evidence behind the price and decide what must be researched next.
Pricing input
Generic AI
Summarizes proposed tiers
MiroFish
Maps pricing assumptions to buyer evidence and gaps
Buyer view
Generic AI
General willingness to pay advice
MiroFish
Segment-specific value signals, objections, and proof needs
Next action
Generic AI
Broad pricing suggestions
MiroFish
Research questions for interviews, surveys, sales review, or simulation
FAQ
Pricing research tool, without false certainty.
The goal is to improve pricing evidence and research focus before a number turns into a public commitment.
What is a pricing research tool?+
A pricing research tool helps teams organize customer evidence, competitor pricing, packaging assumptions, and willingness to pay signals before choosing or changing a price. MiroFish turns that material into research questions and evidence gaps.
How is it different from pricing simulation AI?+
Pricing research focuses on the evidence behind a pricing decision. Pricing simulation AI rehearses how customers, competitors, and sales teams may react after a proposed pricing change is defined.
What should I upload?+
Upload pricing notes, tier drafts, value metric ideas, interview summaries, sales objections, win-loss notes, competitor pricing pages, packaging research, or customer support themes.
Can it calculate the perfect price?+
No. MiroFish does not claim to calculate the perfect price. It helps expose weak assumptions, missing evidence, competitor anchors, and research questions that should be validated before setting price.
Who should use it?+
Founders, product marketers, product managers, RevOps teams, sales leaders, and pricing teams can use it before creating a price page, changing packages, or planning a B2B pricing research sprint.
Related simulation paths
Follow the risk into the next decision.
Most decisions do not stay inside one category. These adjacent use cases help teams test the next market, customer, or public reaction path.
Price objections
Pricing Objection Analysis
Analyze why buyers push back on price, where discount pressure starts, and which proof can answer the objection.
Open Pricing Objection AnalysisPrice sensitivity
Price Sensitivity Analysis Tool
Inspect segment sensitivity, objection thresholds, discount pressure, and value proof across pricing moves.
Open Price Sensitivity Analysis ToolPricing rollout
Pricing Simulation AI
Rehearse churn narratives, package migration risk, and pricing objections before rollout.
Open Pricing Simulation AIResearch before rollout
Find the pricing evidence gap before the price hardens.
Bring pricing notes, customer evidence, competitor pages, or package ideas. MiroFish will turn them into a pricing research map your team can inspect.
Start pricing research